Digital Marketing Software

Software is playing a huge part in digital marketing these days with many Adelaide digital marketing companies investing significant time and money into building robust tools to help them assist their clients.

This digital marketing software can take the form of data analysis tools, analytics reporting, and much more.

Typically, the need for these tools is to tie in all of the marketing activities that a given business is doing to allow agencies to track performance, and justify their fees.

Digital Marketing

How to Find The Right Software

The first step in identifying suitable software is to discover your requirements.

Does the software need to integrate with Google Analytics, Facebook, Linkedin, SEO, Google Adwords, Youtube and more?

If you’re wanting an all-in-one marketing software tool, then this part is a no-brainer. The tool must be able to integrate with all these systems and more.

Fortunately, there are some good tools out there like Zapier that allow for integration between complex systems with just the click of a button.

Make a Checklist

Once you’ve determined exactly what you need, then it’s time to make a checklist and start comparing all alternatives to this, and ticking off the features one by one to ensure you’re getting a tool that allows you to the activities you want.

Build The Digital Marketing Software

Digital marketing agencies like The Marketing Department have built proprietary digital marketing software using a combination of 3rd party tools like Google Analytics, a CRM, WordPress and more.

Instead of building the software from scratch, it makes more sense to use ‘off-the-shelf’ systems and integrating them with each other.

In the long term, this is far cheaper and reduces the need to keep up maintenance, and doesn’t lock you into the one suppier.

This is key because if you end up having a fall out with your software company, it means you will still be able to get another one to work on the software without fear of it breaking!

Top 3 Fast Growing Industries

After quite some extensive research, I’m happy to report that software development companies are number one in growing industries in Australia. In this article we are going to discuss the top 3 fast growing industries on the market in Australia. Recent trends are showing spikes and technology and the use of the internet is forever changing society.

The growth of these industries continues to increase as demands increase as values shift. You will be able to see a lot of opportunities that are available in these industries.

1. Custom Software Development – Rise in Software Development Companies

It is one of the most popular industries on the market these days. There are many software development companies that are available in Australia and numbers are growing. This industry is growing well because the demand of high quality software is increasing. More businesses are deterring from pre-packaged, off-the-shelf software because in the long run, it doesn’t suit the needs of growing companies.

There are many people and business owners who need high quality apps for supporting their needs. The growth of Internet also plays an important role in growing this industry. This industry is also very useful to help the mobile application development on the market. Because of this reason, this industry is predicted to keep growing in the next decades. If you’re a developer, make sure you include LinkedIn when searching for a job as a lot of companies post vacancies there! Woohoo for picking the right industry!

2. Construction Industry

This is another important industry that can be found in most countries these days. This industry is predicted to grow well in the next couple years as the Australian population increases. Most countries always want to build a lot of buildings, in order to support their citizens’ needs.

You can also find many types of construction projects for building any residential and commercial areas in growing cities like Melbourne and Adelaide. It can be a great opportunity for this construction industry to grow well and quickly. The growth rate of this industry is predicted to be around 5 – 15 percent every year.

3. Health and Wellness

If you haven’t noticed, social media is now flooded with healthy meal pics, yoga poses and snaps of muscle bound gym goers. It’s safe to say that the health industry has climbed drastically during the discovery and popularity of paleo diets, vegetarianism and veganism. People are wanting to stay more fit and healthy in their daily life. Along side the health spike is wellness (body, mind and spirit). People are paying more attention to their mental state and engaging in more spiritual endeavours like yoga, meditation and self-improvement.

You will be able to see many nutrition services, health education programs, and many other wellness related programs around yourself in the next couple years. This industry is expected to grow at its annual rate of 10 percent.

So there we have it, from tech to wellness… the most popular and growing industries in Australia at the moment. The demand of these industries keeps increasing from time to time. If you want to become a successful business owner, you may want to enter any of these industries. However, you need to learn about how you can grow your company properly. These industries require all business owners to think creatively in their daily life, especially when they want to grow their companies quickly.

If you want more information on how to enter the software development industry, you could always ask me or check out some great training programs like this one: